The Marketing Masters believes in full transparency with our SEO campaigns. We’ll gladly answer any questions you may have and give you all the tools to track the results of your campaign. Below you will find an exhaustive list of frequently asked questions at every stage of an SEO campaign. Should you have additional questions not listed below, please don’t hesitate to contact us via email or by phone at 1-888-918-1665!
FAQ’s While Searching For An SEO Firm
What does SEO Stand For and What Is SEO?
SEO stands for Search Engine Optimization. SEO is performing various tasks to improve your company website’s ranking in search engine results. We have a full guide to what SEO actually is/isn’t on our “What Is SEO?” page.
Why Do I Need SEO?
The most expensive part of running any business is finding new clients and customers. From attorneys to doctors, restaurants to retail, products to services–every business needs to continuously build their client base to keep up with competitors and grow revenues.
SEO is a long term investment in continuously growing your client base. Pay-per-click, per impression, or per view marketing are all one-time, instant gratification marketing means. Search engine optimization has no “per click” or “per view” fees– and once your results are achieved it is relatively inexpensive to continue to reap the benefits of high search rankings for years.
If you had to drive to work every day, would you rather rent a car every morning or go buy a car? It makes much more sense from a convenience perspective as well as financial perspective to just buy the car. So why continue to pour funds into “renting” ad space when you can invest in SEO and “own” your space in the search engines for less money, no per click charges, and reap the benefits for years to come.
Why Is My Company Not On Page 1 Of Search Results?
You probably haven’t started SEO yet or have done SEO with a questionable company. With all the competition out there it is extremely rare for your website to rank on the top page for various keywords without proper search engine optimization.
Is All SEO The Same?
No! There’s ‘good’ and ‘bad’ SEO. Good SEO is what The Marketing Masters offers; methods that improve your site ranking by ethically building links to your website and improving your rankings. Bad SEO is what a lot of our competitors offer where they blast your website with links from low quality sites or by using link building software that can lower your rankings and even get your website banned from search results.
How Much Does SEO Cost?
That’s like asking how much does a car cost. A basic car is relatively cheap, and so is ranking for a long tail keyword such as “learn simple ways to lose weight”. A luxury car is relatively expensive, and so is ranking for an extremely competitive keyword such as “weight loss”.
Why Is SEO So Expensive?
It isn’t always. Some SEO companies have enormous profit margins, while others such as The Marketing Masters are more modest in their rates. Either way, SEO requires a great deal of specialized knowledge and enormous amounts of time. At the end of the day a good SEO campaign returns much more money to your company than the costs.
When Will We See SEO Results?
It really just depends on the keyword. Some keywords can rank in as little as a few weeks, while other keywords could take as much as a few years. The best way to determine this is submit a request for a free SEO analysis from The Marketing Masters.
Can We Rank For As Many Keywords As We Want?
Yes, however do keep in mind the costs associated with each keyword may be more than the benefit. Before we start any SEO campaign we always engage in market research and keyword research to analyze what keywords will deliver the best bang for your buck.
Can’t My Web Designer Or Company Tech Guy Do Our SEO?
Yes, they probably can also repair your car, clean your teeth, fix your furnace, and cook your food. But will they do it with the same efficiency and effectiveness as a specialized SEO company? Certainly not. And remember, doing the wrong things with SEO can actually hurt your website and be extremely costly to reverse.
Isn’t It Better To Just Pay For Ads On A Per Click Or Per View Basis?
Yes and no. This really depends on the situation, but for most companies over a year or so it ends up being more effective, efficient, and cost friendly to engage in search engine optimization than pay per click advertising.
What Sets Your Company Apart?
We believe in a high level of customer service and delivering quality products. We’re always available by phone Monday-Friday from 9a-5p, but we can also fit your schedule with appointments outside those hours and on weekends. We update you during the campaign through our client portal and via email throughout the campaign, and we also provide one of the best SEO blogs in the industry on various topics ranging from SEO to blogging to running a small business. Lastly we offer some of the most competitive prices in the industry which truly sets us apart from everyone else.
Do You Have Any Reviews Or Case Studies?
Certainly — you can find them at our client review page, and additional reviews, references, and case studies are available upon request.
I Have Other Questions About SEO That Aren’t Answered Here…
No problem–that’s what we’re here for. Simply click here to visit our contact page and submit a request form, or call us directly at 1-888-918-1665 and we’ll be more than happy to answer any of your marketing related questions.
FAQ’s While Signing Up With The Marketing Masters
I’m Interested In Learning More About Your Services– Who can I call?
Simply click here to visit our contact page and submit a request form, or call us directly at 1-888-918-1665 and we’ll be more than happy to answer any of your marketing related questions.
How Can I View Your Prices & Packages?
We have some standard packages, but we generally custom tailor all our SEO packages to fit your keyword selection and needs. The best thing to do is request a free consultation or call us at 1-888-918-1665.
How Do I Sign Up?
It takes about 5 minutes to sign up with us. First you’re going to visit our sign up page and fill out a short billing information form, then once you fill that form out you’ll be redirected to one other SEO specific form which will ask for some details about your company. After you submit both forms we’ll contact you to confirm receipt and get started immediately on the campaign!
FAQ’s During Your SEO Campaign
I Just Got Started, Now What?
We start out each campaign with keyword research. We perform in depth research into your website, your competitors, and keywords in your niche. We then develop a list of keywords that your website could rank for based on your budget and keywords that have a good amount of traffic and will deliver quality traffic. We then add these keywords to your client portal page, where you can track their ranking throughout the campaign.
My Keywords Are Going Up And Down–Is That Normal?
Yes it is. During the campaign something referred to as the “Google Dance” can occur — your keywords might go up and down a little bit while they continue to improve. Typically keywords don’t go straight up, they bounce around and trend upward over time.
When Will I Start To See An ROI?
Generally once your keywords are on page 1, you’ll start to receive traffic, and you’ll continue to receive more and more traffic until your keywords are in the top 3 at which point you’ve tapped the maximum traffic for that keyword. Your ROI will depend on your profit margins and cost of SEO package, but most companies see an ROI within 3-6 months of starting the campaign.
Can We Add More Keywords And/Or Upgrade Our Package?
Yes! Most of our clients get started with a package they can easily afford, and once they start to see results we go after more and more keywords on larger SEO packages. It makes sense to reinvest some of your return from SEO into additional SEO work to go after more competitive, higher traffic keywords.
FAQ’s After Your SEO Campaign
What If I Want To Cancel?
We hate to see clients leave, but if you want to cancel your campaign all our SEO packages are on month-to-month contracts. Just give us a call and we can end or pause the SEO campaign whenever needed.
Do I Need SEO Forever?
It depends on the keywords. Some local keywords can stay ranked for years after completing your SEO campaign, while competitive keywords will likely only stay ranked for a few months. What we typically do if the client wants to tone down their SEO campaign is put you on a maintenance package where we monitor your rankings and engage in a smaller amount of SEO work just to maintain your current rankings.
Does SEO Increase My Website/Company Value?
In the event that you close your business, websites that are SEO optimized and ranking for keywords are worth money! There’s companies out there that buy and sell domains that are ranking for keywords and that have a large amount of quality incoming links, so yes SEO does increase your company value.