VIRChicago is a Chicago based medical practice consisting of interventional radiologists who perform state-of-the-art, cutting edge procedures to help alleviate and cure their patients of various medical conditions.
The Website Problems:
VIRChicago owns four different websites for their practice:
- VIRChicago.com which is their practice’s main website and provides a general overview of the firm, the doctors, and the areas they practice in.
- Varicoceles.com which provides medical specific information pertaining to new treatments for varicoceles and how the doctors of VIRChicago can help
- AorticStents.com which provides medical specific information pertaining to aortic stents and how the doctors of VIRChicago can help
- DrFibroid.com which provides medical specific information pertaining to uterine fibroids and how the doctors of VIRChicago can help
VIRChicago was happy with the look and feel of these sites, but they were having trouble with posting updates, videos, media, news items, and research findings on the actual sites. Additionally we have been managing their search engine optimization (SEO) campaigns and it was difficult to make SEO related changes to the 4 static sites which were simply coded in static HTML.
The Solution & Project:
The Marketing Masters and our developers came in to take the four existing websites which are all pictured below and build them into WordPress, a powerful content management system which will help solve all the problems VIRChicago was facing with their existing websites.
The medical firm can now easily update their own website content, post videos to the website, post items in the blog pertaining to new research and conferences in their field, and much more. Rather than just having a plain, static website, VIRChicago now has a fully dynamic website in the world’s best content management system (CMS).
In addition to making things easier for the doctors and helping them save money on web edits, we can now much more efficiently manage their SEO campaign and assist them with continuing to dominate their medical niche not just in the Chicagoland area but around the world.
The new websites have been live for just a few weeks, however the doctors are extremely pleased with the outcome of the conversion of the sites into a content management system (CMS) and the ease of using the sites. In the months ahead, the practice looks forward to now being able to post more information about their specific fields of practice on their websites to share their knowledge, experiences, and research with the entire world.