JunkVets is a Chicago based junk and debris removal company that is veteran owned and founded. They specialize in estate cleanouts, general junk removal, vehicle remover, and disaster cleanup.
The Website Problems:
The overall look of the site was fairly dated and the site had very poor navigation. The site also had a blog which was not utilized and did not match the look/design of the main part of the website. The main website was not in any sort of content management system (CMS) which left the site owner unable to make changes or revisions to the website as needed.
As pictured to the left, the old site also did not focus on the company’s core focus — junk removal. While being a veteran owned and operated business is important to JunkVets, it isn’t their main selling point or their core focus. With an improper focus, poor navigation, and poor design, JunkVets was clearly in need of an updated, newly designed website.
The Solution & Project:
The Marketing Masters and our developers came in to completely redesign the JunkVets website. As a newer business, JunkVets was seeking a well designed but basic website that would fit within their budget but be scalable as the business grows.
We started out with programming and launching a new WordPress site for JunkVets. Wordpress will give JunkVets every option they need for their business website, including three core features:
- Powerful yet friendly content management so the business can make basic site changes as needed
- A blog to help the business keep their customers informed and also for SEO value
- Overall SEO friendly coding and the easy of implementing on-going SEO and marketing related changes
While the new site has only been in place for a few weeks, we’ve tracked a sizable increase in website traffic during that time period and have also seen an increase in organic search engine rankings. Our client is extremely pleased with the website and has began an ongoing SEO campaign to continue to grow the business.