Ultimate Party Central is a New Jersey based DJ, videography, and photography firm specializing in weddings and social events.
The Old Website Problems:
The Marketing Masters designed the old website for Ultimate Party Central over three years ago. Since then, the site visually became dated and new technology was introduced to better showcase the wonderful work UPC does for their clients. In addition, the old website was not responsively built to cater to mobile devices.
The Solution & Project:
The Marketing Masters and our team of designers and developers came in to completely redesign the Ultimate Party Central website. Our focus was on:
- Designing a beautiful, updated website for Ultimate Party Central which would help give them a cutting edge appearance, both for desktop as well as mobile users
- Provide them with new backend tools to showcase their events in a newly designed and sortable portfolio
- Enhance the structure and navigation of the site by working with UPC ownership to refine the sitemap, content, and structure of the website
The entire site is built in the latest stable version of WordPress, an extremely popular content management system (CMS) that allows us as well as UPC to easily make site changes and add content. This ease of use helps UPC cut back on monthly maintenance costs and also helps them keep an updated site.
The entire new site was built in about a 3 month period, which included start to finish design/development time as well as time to work with UPC on content, photos, and adjustments to the website. UPC loves their new site and we continue to work with them to assist with on-going website adjustments and changes.