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Brendan Egan

5 Reasons Why Your Content Marketing Strategy is Not Effective

It’s been said that there is no better long-term marketing strategy than content marketing. But unfortunately, many businesses give up on content marketing because they don’t see the value in it. If you’re not seeing results with your content marketing, … Continue reading

Marketing or IT – Who Should Manage Our Company’s Web Presence?
Brendan Egan

It’s crucial for every business to have a strong web presence in order to attract new customers and remain competitive. But, who should be responsible for managing the company’s web presence? Should the marketing department be in charge or should … Continue reading

7 Best Ways To Prevent E-commerce Shopping Cart Abandonment
Brendan Egan

People who visit your e-commerce store don’t always make a purchase. Visitors may leave right away or after a few minutes of browsing through the products. Many of these visitors even leave after adding items to their shopping cart, which … Continue reading

5 Reasons Why You Should Be Using Remarketing Ads
Brendan Egan

Marketers shouldn’t expect every person who visits their company’s website to convert into a customer right away. However, marketers should also not assume that every person who leaves the website without converting is not interested in converting in the future. … Continue reading

Why Doesn’t Your Company Use Automated Marketing / Web Audits?
Brendan Egan

Businesses that are having trouble driving traffic to their website should consider having their website audited. A website audit is an in-depth analysis of a website to identify issues that could be affecting the site’s search visibility. To put it … Continue reading

Why Are Web Design Prices So Dramatically Different From One Vendor To Another
Brendan Egan

Businesses that are interested in building a new website or redesigning their existing website often request quotes from multiple vendors before deciding who to hire. But, it can be surprising to see how the prices vary so drastically from one … Continue reading

Brendan Egan Featured In Huffington Post Interview
Brendan Egan

Brendan Egan was recently featured in an interview on the Huffington Post regarding entrepreneurship and running a business.  The article can be viewed online at The Huffington Post or below. Are Entrepreneurs Born with Different DNA? Are you an Entrepreneur? … Continue reading