Brendan EganIt’s hard to believe it’s been 20 years since Y2K, and over the last two decades the internet and digital marketing have changed tremendously. A year ago, marketing experts predicted that digital marketers needed to take a closer look at … Continue reading
One of the fastest ways to draw more potential customers to your website is pay per click advertising. Pay-Per-Click is a model for advertising on the internet whose goal is to increase more traffic to a website (likely a business). … Continue reading
Implementing effective SEO strategies is difficult, partly due to the fact that Google frequently updates its algorithm. The rules of SEO change with every new algorithm update, which means marketers must remain on their toes and ready to adapt to … Continue reading
It takes a lot of time and effort to create a single piece of well written, informative content. In fact, it’s estimated that it takes most marketers between one to two hours to write a 500-word blog post. Because this … Continue reading
Making it to the top of the search results takes a lot of time and effort, so many marketers breathe a sigh of relief once they have achieved this goal. It’s nice to see all of your hard work pay … Continue reading
Google uses a number of algorithms to determine how to rank a page within search results. Google’s first algorithm was PageRank, which used the number and quality of links to determine the importance of a website. Marketers quickly started to … Continue reading
There’s no better way to improve your business than to listen to feedback from customers. After all, these are the people who will decide whether or not your business will be successful, so it’s important to make sure they are … Continue reading
It's hard to believe it's been 20 years since Y2K, and over the last two decades the internet and d
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